BRAND
Udemy for Business
Leveraging the insights into what's in demand from the massive Udemy marketplace, Udemy for Business curates the highest rated, freshest courses into a complete learning solution, helping your workforce be ready for whatever comes their way.
Brand Identity
Just when Udemy had gone through a rebrand to solidify its place in the online education space, its younger B2B arm, Udemy for Business, reached $150M ARR in merely 5 years. Due to its unique audience and strategy, it warranted a more tailored identity.
Objective
The objective was to define and canonize the Udemy for Business brand, empowering marketing, sales, customer success, and other business functions under UFB to communicate in a relevant message in a cohesive voice to the professional audience.
The objective was achieved through a 50-page Udemy for Business brand book.
The objective was achieved through a 50-page Udemy for Business brand book.
Role & Responsibility
I led the effort in putting the Udemy for Business brand book together. Partnering with stakeholders and my creative counterparts on Udemy's B2C brand team, we created the Udemy for Business brand book with B2B-tailored contents: i.e. mission, vision, value, messaging, voice and tone, and all the visual language & styles a brand would require.
Stakeholders, Partners, Contributors
Event Branding
As a pioneer & leader in the online education space, Udemy naturally has a lot of in-depth knowledge to offer. To help its B2B audience upskill their workforce, Udemy's marketing team developed a series of thought leadership programs to empower a diverse group of innovative thinkers within the learning & development space.
The goal for the design is to develop a distinguished identity that stands out in the corporate education world, speaks to the innovative energy in the learning & development space, and has a scalable system.
The goal for the design is to develop a distinguished identity that stands out in the corporate education world, speaks to the innovative energy in the learning & development space, and has a scalable system.
Role & Responsibility
– Creative & art direction
– Project & vendor management
– Event photography
– Project & vendor management
– Event photography
Stakeholders, Partners, Contributors
Website
Objective
Update branding, build a foundation to improve capabilities & enable increased marketing & sales efforts to be expanded into EMEA, APAC, and LATAM.
Role & Responsibility
– Creative & art direction
– UX, UI design
– UX, UI design
Stakeholders, Partners, Contributors
